Selling the Spread Betting Sausage (not the Sizzle)

Jump straight to the book, or…

There’s a well known saying in sales and marketing circles, which is…

“Sell the sizzle, not the sausage!”

The temptation when writing and marketing any book is to make outrageous claims that will have potential readers chomping at the bit to get their hands on the book.

“Want to make millions in minutes by spread betting? Then read this book…”

Well, in my new better spread betting book I’ve tried to keep it real and to tell it like it really is. While I’m sure you’ll find it a sizzling read, you might say that I am selling the sausage as well as the sizzle. And would you really want it any other way?

On a slightly different subject, have you noticed my new “Trade of the Week” feature that is accessible from the menu bar above? And the “Talk with Tony” discussion?